NBC Pacific Coast Network. By John F. Schneider. INTRODUCTION. The period of the 1. Radio historians have correctly. New York, Hollywood and Chicago as network. However, little has been said about the. San Francisco. The first coast- to- coast broadcast took. KPO in San Francisco representing the western terminus of. The most far- reaching of these early activities was on March 4. AT& T arranged the broadcast of the Calvin Coolidge inauguration to a. The broadcasts were transmitted over Western Union telegraph. AT& T's telephone network. This agreement resulted in. AT& T's withdrawal from the broadcast business, and the sale of its stations and. RCA. Also included in this document was an agreement by. AT& T to lease its phone lines to RCA for network broadcasting purposes. NBC Universal East Coast Page Program; NBC Universal/Oxygen Media. Home » Media Networking Night 2011 » NBC Universal East Coast Page Program. Profile: Broadcast Journalism. The NBC Pacific Coast Network. The old KPO studio at the department store continued to be used for just one NBC program. Find out what's on NBC right now, check your local listings and find out when your favorite shows air on NBC.com. Find out what's on NBC right now, check your local listings and find out when your favorite shows air on NBC.com. Approximately 75% of Pages are directly placed into jobs within NBCUniversal. Here’s a sampling of jobs filled by recent Page Program graduates: West Coast E! Unscripted Development Assistant Assistant to. RCA. formed a new corporation on September 9, 1. National. Broadcasting Company. The new company was owned by RCA, as well as two of its. Westinghouse and General Electric. On. January 1, less than two months later, a second NBC network was inaugurated. WJZ. To distinguish between the two separate telephone- line. AT& T technicians used red designators at their jack panels for the. The names. of these two networks were casually derived from these colored cables, so that. WEAF group became known as the Red Network, while the WJZ group was called. Blue Network. In its first years, NBC was unable to set up a. Let me briefly comment on what I can offer NBC as a West Coast Page. Your Questions Answered: NBC Page Program E-Mail Screen Shari 3 Comments email screen, get an interview for the nbc page program. I am applying to the NBC West Coast Page Program and was selected for the e-mail screen. I went through the east coast program and I know the west coast one works a little differently. When I went through it, the east coast one hires more frequently but has more applicants, while the west coast one doesn't hire as. West Coast Page Program Coordinator at NBCUniversal Media, LLC. AT& T had not yet installed broadcast quality telephone. Rocky Mountains. The seven stations were connected by 1,7. The program. originated from temporary studios in the Colonial Ballroom of the St. Francis. Hotel, as permanent studios in the new. Hunter- Dulin Building were not yet ready for. The program opened with an address by Henry M. Robinson, the Pacific. Coast member of the NBC Advisory Board and president of the First National Bank. Los Angeles. Robinson spoke from the studios of KFI in Los Angeles. The. program was then turned over to San Francisco for the broadcasts of music by. Alfred Hertz and the San Francisco Symphony, and by Max Dolin, the. West Coast music director, conducting the National Broadcasting. Opera Company. The initial network. Monday and Saturday, and 9 to 1. Tuesday through. Friday, giving the network a total of six hours of programs weekly. At the conclusion of a program in New York, all of the program. San. Francisco by Railroad Express, where it would be rehearsed for performance. Thus, the San Francisco cast was producing such well- known. At the conclusion of each program the announcer would say, . It is said that the notes G- E- C stood for the. The original NBC chimes were struck by hand, but they were. The NBC studios occupied the. It was in these studios that most of San Francisco's . It was designed so that a small audience could watch the. Some of the heaviest users of the. KGO and KPO (now KNBR), the NBC. One of the most popular KPO personalities to make the move. Hugh Barrett Dobbs, who moved his . Another person to make the move was Proctor A. However, as. the staff continued to grow, the first full- time staff announcer was hired. He. was also borrowed from a local station, and Bill Andrews moved from KLX in. Oakland to NBC in 1. Other announcers followed: Jack Keough came from KPO. Jennings Pierce was recruited from KGO; Cecil Underwood was imported from. KHQ in Spokane. Many others were gradually added until there were. Andrews became chief announcer in. Gilman, vice president in. Western Division. Gilman had been recruited from a local. Prior to that time, he had. West, and had been president. Pacific Advertising Clubs Association. KGO was operated by the General Electric Company, and KPO by Hale. Brothers Department Store together with the San Francisco Chronicle. This. changed in 1. NBC leased the licenses and facilities of both stations. When this happened, the program staffs of. KGO, KPO and NBC were combined into one collective staff of over 2. The entire. operation was consolidated under one roof at 1. Sutter Street. KPO transmitted from the roof of the Hale. Brothers Department Store with 5,0. Belmont.). EARLY NETWORK PROGRAMS. The old KPO studio at the department store continued to be used for just. NBC program, . The commercial. Caswell's National Crest Coffee, and, according to Bill Andrews, . This meant that actors and. This was done for. Even then, the connection between Denver and Salt Lake City was. Eleven sponsors. reached the Pacific Coast with their programs using this method for a few. The first. program to use the new service was . Regular programming began shortly thereafter, and western listeners could. NBC now boasted a. U. S. Because only one circuit had been installed, however, the Red and. Blue networks could not be fed simultaneously. Instead, a selection of the best. San Francisco, where they were relayed to. Thus, the Orange Network continued to exist. It continued to produce additional programs. Other programs quickly followed. All of these production activities were further. East and West Coasts. This meant. that a program for broadcast in the East at 7 p. Thus, it was not uncommon to have all three San Francisco studios in. East Coast, another for the West. Coast, while a third was producing for one of the local stations. Dickson was one of San Francisco's best- known radio writers. In 1. 92. 9. Dickson conducted a survey for the Commonwealth Club about radio advertising. The results of Dickson's survey were. He was still doing some. KYA, and managed to do some writing for NBC under an assumed name. He wrote. scripts for many programs in the ensuing years, including two popular series. This was a program of western. Marines' Memorial Theater. It was hosted by home- spun Charlie Marshall and featured. Meredith Willson's Orchestra. Morse, was the biggest. San Francisco radio at the time. CARLTON E. MORSECarlton. Morse was a . Morse led a farm life as a. George and Ora Morse in. Jennings, Louisiana. At the age of five, he and his family moved to a. Talent, Oregon, a town which Morse described as. I would starve to death on a. After two and a half years. Sacramento. where he went to work as a reporter for the Sacramento Union. A year and a half. San Francisco Chronicle. It was there, while working at the San Francisco. Bulletin, that he met a fellow staff member named Patricia Pattison De Ball. He. didn't know it at the time, but he had just ended his newspaper career. He began casually taking notes on how he thought the NBC programs could. Bulletin, Morse applied. NBC. He later told of how he was hired: They had a show coming in from New York - - it was. Can you take them and rewrite them. Faced with a crossroads decision, he decided the new medium. NBC offices, script in hand. Ten minutes later he was hired. In a later radio interview, he said: During those days, the thing that was so very pleasant was. You were turned loose to think of. And out of this maelstrom of confusion came many of the. Coast and National shows. It was a wonderful. It was a new era in a new medium and everybody has his opportunity. When that series ended, he. Especially well liked were a series of four programs based. San Francisco Police Department, . Quinn worked closely with Morse in the. ONE. By 1. 93. 2, Carlton E. Morse was the biggest name in radio drama on the Coast. But. he had tired of the continual diet of murder and violence. As an antidote to. He later told an interviewer: After the First World War, there was a beginning of a. I had been. brought up with very strict, conventional home life, and it rather appalled. This series did not. It simply told the story of everyday life in. Morse hoped it would become popular because the public would. This would never go, and I suggest - - why. NBC? So, he took them to Don Gilman, head of the West Coast operation. It was carried from 9: 3. However, the story concept was new, and. After almost a year as an unsponsored. NBC was. considering dropping the program, and that audience response was being. In a final, desperate attempt to woo a sponsor, the Sales. Manager hired a suite of rooms in one of San Francisco's posh hotels and. After wining and dining officials of the Wesson Oil Company. Needless to say, they bought the. Wesson Oil and Snowdrift became the sponsors of . Wesson Oil sponsored the. Western production, while the version heard in the East was sustaining, or. Separate scripts had to be utilized for nearly eight months, until. They were: Father. Henry Barbour, played by J. Anthony Smythe; Mother Fannie Barbour, played by. Minetta Ellen; Paul Barbour, who was played by Mike Raffetto; and Hazel. Bernice Berwin. Other characters were the twins, Clifford and. Claudia, played by Barton Yarborough and Kathleen Wilson, and Jack, who was. Page Gilman (son of Western Division head Don Gilman). All of these. actors had been hand picked by Morse at the start of the program. In fact, each. character had been created specifically with the actor in mind, encompassing his. Morse put it, they could really . After the first several years, Mike Raffetto. In. later years, Harlan Ware wrote many of the scripts. He. preferred to do his writing at this time, when there was no one around to bother. By the time the rest of the NBC staff arrived, he had already finished his. He said he would. After he finished his script, he would hand it in, unread, to be. He would make any necessary revisions at that time. In 1. 93. 4, the program was being performed three times: Fridays from 7: 3. PM for the Mountain and Central time zones; 8: 1. Wesson Oil for the Pacific Coast; and again the next day at 5: 3. Eastern. listeners. This complicated things to the extent that the West Coast Manager Don. Gilman began looking for a full- time, nationwide sponsor. He found it in. Kentucky Winners Cigarettes. The program was moved to Wednesday nights, and. Kentucky Winners began sponsoring . Joan Buchanan wrote in. The program was moved again, this time to Sunday nights, and went. Finally, in March of 1. Standard Brands. Inc., began a fourteen year sponsorship of the program, and during the remainder.
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